Rich, a Philadelphia native, is a 30-year Senior Level Executive with a demonstrated history of working in both the Fitness and Private Pay Medical industries. He is a strong business development professional with a Bachelor of Business Administration in Finance and Marketing from Philadelphia University.

Growing up in Philadelphia, Rich learned early in life the benefits and value of teamwork and helping others, from a successful basketball pedigree to early entry and lucrative career as a fitness professional in his early 20’s. He was a senior level executive with three multi-unit fitness companies, including LA Fitness where he oversaw multiple locations and was a key player in the company’s explosive growth. His dedication to member satisfaction and helping people get into shape drove him to build strong foundations throughout local South Florida communities.

Over the past decade, he has turned his passion for fitness into a pursuit of helping others realize a complete and balanced lifestyle by adding Hormone Replacement Therapy into his life and sharing the amazing benefits with thousands of individuals throughout the country. As an entrepreneur Rich founded his own company which was dedicated to helping physicians reach more patients to help them see an evolution of their health outside of the gym. Being a product of the product has literally brought his pursuit of the ultimate healthy lifestyle full circle. “I used to think that eating right and exercising was enough to keep me at an optimal level of health, but after my introduction to Testosterone Therapy, I realized that I was missing at least 50% of the equation.”

“It is exciting to have the opportunity to join ‘Forces’ with a cutting-edge practice, such as the NuLife Institute, where I am surrounded with dedicated, passionate professionals that not only impact the lives of others, but actually live the lifestyle and have the ability to put themselves in the shoes of the patients they educate and advocate for.

Rich moved to South Florida in 2002, is married and has two daughters. He resides in Fort Lauderdale, FL.